Beauty cares
Founded in 1865, BASF is today’s world leading chemical company – Their comprehensive personal care offering, features cosmetic ingredients and formulas ranging from basic to extraordinary. Behind each personal care product stands the power of the whole BASF: a worldwide network of research, development, extensive customer support and the ability to feel the true needs and wants of their customers and consumers. Leading the world wide creative relaunch of the personal care division. Extensive workshops through out Brazil, Germany, China and the US to get the information needed for a successful relaunch.
Credit /// Agency: Select NY.Berlin, Photo: Torkil Gunason